DUTY &RESPONSIBILITY
- Initiate, develop, campaigns, and events of deposit product to market.
- Collaborate with other internal teams (e.g. product and sales) to develop and monitor strategic marketing initiatives.
- Analyze and report on the performance and efficiency of campaigns.
- Conduct market research and analyze trends to identify new marketing opportunities.
- Develop and create marketing materials, such as sales and product collateral, and ensure brand guidelines are met.
- Work with external agencies and vendors to execute marketing programs.
- Support the business unit in Deposit Product training, product sales, product promotion.
- Conduct market research and identify the business/market opportunities.
- Consolidate monthly progress report of promotion result.
- Monitor market trends and information collected by the Bank to identify potential areas for the development of new financial products, and the restructuring of existing products.
- Provide regular feedback on product requirements for frontline, local markets, including product specifications functionality, pricing and translation needs.
- Perform other tasks assigned.
QUALIFICATION
- Bachelor’s Degree in Management, Finance and Banking, or related field.
- Minimum 1 year experience in banking sector preferably in branch operation, product management.
- A strong desire to work in a team and deal with challenge.
- Good negotiation and internal & external relationship building skills.
- Strong customer service and result-oriented personality.
- Strong leadership skill, people management and team building skills.
- High initiative, commitment, good communication and problem solving skills.
- Computer literacy and English language proficiency.
