POSITION DESCRIPTION
The position of Product Marketing Specialist is to develop marketing strategy for the growth of business and support marketing activities that are requested by business units. As a Product Marketing Specialist, you will be required to identify the target segment of the products and develop the right marketing strategy to ensure sustainable growth.
DUTY & RESPONSIBILITY
- Manage marketing campaigns for customers' awareness and acquisition of the Bank's products and services in line with business goals.
- Conduct competitive analysis to shape strategies that boost product awareness and usage.
- Coordinate with branches, business units, and all stakeholders to ensure clear communication and timely, budget-compliant campaign execution.
- Develop campaign messaging that aligns with brand guidelines and marketing standards.
- Manage campaign budgets and resource allocation efficiently.
- Monitor the campaign against business performance and implement improvements as needed.
- Prepare reports and identify strategic growth opportunities.
- Oversee production of campaign materials and manage supplier communications and documentation.
- Lead and execute projects assigned by the Product Marketing Manager.
QUALIFICATION
- Bachelor's degree, preferably in marketing, business management, or a related field.
- At least 2 to 3 years of experience in sales planning from the financial industry or an advertising agency.
- Familiar with data analysis and market research.
- Ability to work with cross-functional departments and external partners.
- Have good communication skills.
- Proactive in proposing new ideas with the ability to present the concept.
- Proficiency in English (speaking and writing).
How to apply
Interested and qualified applicants should submit your updated Cover Letter and CV stating the position applied for with your current photo (4x6) through hr@canadiabank.com.kh
