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Digital Marketing Manager

Head Office, Phnom Penh
Application deadline
September 30, 2021

DUTY &RESPONSIBILITY

  • Strategics and develop digital marketing plan as part of the overall go-to-market strategy
  • Take the lead to achieve integrated marketing approach
  • Measuring and reporting on the performance of all digital marketing campaigns
  • Create positive synergy between “media buy agency”, “social media management agency” and “website development agency”
  • Manage the process of planning, execution and delivery to ensure that campaigns are delivered on time, on budget and within scope to customer expectation of quality including monitoring and bench-marking of KPIs and performance measurement
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels
  • Effectively use the existing and develop new digital partnerships to maximize Canadia Bank’s online presence and customer engagement

Digital Execution and Media Buy

  • Manage and plan digital marketing budget
  • Plan and create innovative ideas and creative content for effective digital media placement to drive engagement
  • Identify trends and insights and optimize spend and performance based on the insights
  • Explore and execute creative campaigns to position Canadia Bank and the leader in digital sphere
  • Review (stay up to date) new ways of advertising to keep Canadia Bank as the forefront of developments in digital marketing

Social Media

  • Plan and create creative content to drive engagement on social media
  • Plan campaigns to drive brand/product awareness and positioning
  • Identify trends and insights and optimize spend and performance based on the insights
  • Actively engage in social media to understand and engage conversations with the consumers for better insights on consumer’s opinion on the brand/products
  • Review new technologies (features) to keep Canadia Bank as the forefront of developments in social media

Website

  • Managing the redesign of Canadia Bank’s websites to improve the usability, design, content and conversions
  • Derive strategy to drive online traffic to Canadia Bank’s websites
  • Track conversion rate and visitor’s reports to make improvements to the websites

QUALIFICATION

  • Bachelor’s degree in project management, business/marketing or a related field is preferred.
  • Experience working in digital agency or content development companies is a plus.
  • Social Media/Digital Savvy
  • Young and easily adapt to change
  • Trend setters
  • Demonstrate good leadership and time management skills with willingness to learn and promote Canadia Bank as a brand
  • Excellent interpersonal skills and ability to communicate effectively with staff, at all levels, and third parties
  • Ability to demonstrate a high level of verbal and written English
  • Proficient at producing and presenting reports

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